Momentum’s 5th Annual Marketing Analytics Conference (MAC) 2020 has evolved along with the times to provide you a program that addresses the most creative and effective ways to reach today’s consumer and to measure the impact of your efforts. Building off of the success of previous years, and making sure that we are addressing the most current issues keeping you up at night, top minds from the forefronts of both marketing and data science will share their priorities and processes in order to foster improved cooperation between departments and create an insights driven culture
Join us to come away with the tools and techniques that are key to creating a customer centered marketing strategy that drives profit as well as:
Dive deep into the persona of the modern marketer and data scientist to uncover how marketers can be more data savvy and data scientists can better connect to the customer thereby working more effectively together to create an insights driven culture.
Explore best practices in targeting and personalization to ensure you are adopting a customer-centric approach to better target your customers to deliver the right message, to the right person at the right time.
Delve into the current global privacy regulatory landscape to thoroughly understand the growing number of data privacy trends to ensure full compliance while still gaining insight into customer behaviors.
Examine state of the art technology in deep learning including AI, Machine Learning, Reinforcement Learning, Natural Language Processing to grasp their capabilities to drive increased ROI and personalization,
Examine the latest in best practices in attribution to strike a balance between privacy and accuracy with a particular focus on how to navigate a cookie-less world.
Uncover the next evolution of data and analytics models to further integrate data and marketing and digitize the customer experience/engagement.
Achieve the Holy Grail of marketing attribution by creating deep personalization at every touch point.
Director, Advanced Analytics
Co-Chairperson: Ali Frost
Greg Norman Company,
Senior Vice President Marketing
Co-Chairperson: Dan Keir
Executive Director – Movers, Campaign Strategy & Analytics
Ashley Furniture Industries, Inc.,
Vice President of Data & Analytics
Jennifer Brett, Ph.D.
Head of North American Insights, Marketing Solutions
Advertising Research Foundation (ARF),
Chief Research Officer
Publishers Clearing House,
Chief Analytics Officer
Director, Measurement, Analytics & Insights
Director of Product Partnerships
Social Promotional Strategy,
Director of Digital Analytics
Vice President, Enterprise CRM & Loyalty
“Momentum brings tremendous efficiency and decades of experience to their execution of events. They have a deep network of industry experts, a strong reputation for exceeding expectations and always deliver a truly best in class event experience for all stakeholders including speakers, attendees, sponsors and partners like the Data & Marketing Association.”
Vice President, Enterprise CRM & Loyalty,
“MAC is one of the most informative and pleasant conferences you can go to. It was my first time going to MAC 2019 at Atlanta and I had immense learnings from almost every session. Some of the speakers were just so inspirational where you would want to just listen to them for the entire day! I’m truly passionate about data and data science and MAC gave me the opportunity to learn more in this field. My learnings from MAC was so thought provoking and helped me present new strategies to my team and company. I truly enjoy being a part of MAC and will always look forward to being a part of their events!”
Director, Marketing Analytics
Patelco Credit Union
Who Should Attend:
Cross-Industry C-Suite/EVP/SVP/VP/Senior Director/Directors/Heads with responsibilities in:
Caribe Royale All-Suite Hotel & Convention Center, Orlando, FL
*Momentum is not affiliated with Exhibition Housing Management (EHM)/Exhibitors Housing Services (EHS) or any third-party booking agencies, housing bureaus or travel companies. E In the event that an outside party contacts you for any type of hotel or travel arrangements, please disregard these solicitations and kindly email us at firstname.lastname@example.org. Momentum has not authorized these companies to contact you and we do not verify the legitimacy of the services or rates offered. Please book your guest rooms through Momentum’s reserved guest room block using the details provided.
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