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“Momentum brings tremendous efficiency and decades of experience to their execution of events. They have a deep network of industry experts, a strong reputation for exceeding expectations and always deliver a truly best in class event experience for all stakeholders including speakers, attendees, sponsors and partners like the Data & Marketing Association.”

Neil O’Keefe

SVP, Marketing & Content

Data & Marketing Association

Marketing Analytics Conference 2020

Marketing without analytics is like shouting into the void. The more you understand about your customers, their attributes, their profiles and their journey the more successful you will be in reaching them with the right message on the right channel at the right moment. Marketing Analytics takes you from a shout into the void to a conversational recommendation from a trusted friend. At the 5th annual Marketing Analytics Conference you will engage with a cross-industry mix of brand marketing and data scientists to dive deep into the pressing topics key to creating a customer centered marketing strategy that drives profit.

Artificial intelligence is platforms/systems that are able to perform tasks that historically require human intelligence. Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks.

The more you understand about your customers, their attributes, their profiles and their journey the more successful you will be in reaching them with the right message on the right channel at the right moment. Marketing without analytics is like shouting into the void. Marketing Analytics takes you from a shout into the void to a conversational recommendation from a trusted friend.

Momentum’s 5th Annual Marketing Analytics Conference (MAC) 2020 evolved along with the times to provide you a program that addresses the most creative and effective ways to reach today’s consumer and to measure the impact of your efforts. Top minds from the forefront of both marketing and data science will share their priorities and processes in order to foster improved cooperation between departments. At this event you have the invaluable opportunity to engage with a cross-industry mix of senior brand marketing and data scientists to dive deep into the pressing topics and latest strategies related to attribution, AI, machine learning, segmentation, modeling, cross-channel integration and more.

To further enhance your conference experience the event will feature two tracks, one geared towards data science and the other for leaders in marketing in order for you to have an opportunity to dive deep into the specific issues that matter most to you while also benefiting from the main session topics geared to both perspectives. Formatting the event in this way will provide you with a well rounded learning experience to not only understand how data science and marketing can work more collaboratively together to create an insight driven culture but also have time to get together with like minded peers facing the same challenges and hurdles.

Join us to come away with the tools and techniques that are key to creating a customer centered marketing strategy that drives profit as well as:

    • Dive deep into the persona of the modern marketer and data scientist to uncover how marketers can be more data savvy and data scientists can better connect to the customer thereby working more effectively together to create an insights driven culture.
    • Explore best practices in targeting and personalization to ensure you are adopting a customer-centric approach to better target your customers to deliver the right message, to the right person at the right time.
    • Delve into the current global privacy regulatory landscape to thoroughly understand the growing number of data privacy trends to ensure full compliance while still gaining insight into customer behaviors.
    • Examine state of the art technology in deep learning including AI, Machine Learning, Reinforcement Learning, Natural Language Processing to grasp their capabilities to drive increased ROI and personalization.
    • Examine the latest attribution best practices to strike a balance between privacy and accuracy with a particular focus on how to navigate a cookie-less world.
    • Uncover the next evolution of data and analytics models to further integrate data and marketing and digitize the customer experience/engagement.

Who Should Attend:

Cross-Industry C-Suite/EVP/SVP/VP/Senior Director/Directors/Heads with responsibilities in:

      • Marketing
      • Marketing Effectiveness
      • Product Marketing
      • eCommerce
      • Data
      • Analytics
      • Marketing ROI
      • Customer Insights
      • Customer Experience
      • Marketing Innovation
      • Digital Marketing
      • Market Research
      • Data Science
      • Data Officer
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VENUE

Caribe Royale All-Suite Hotel & Convention Center, Orlando, FL

www.cariberoyale.com

8101 World Center Dr, Orlando, FL 32821, USA

+1 407-238-8000

To make a reservation and secure the lowest hotel rate negotiated by Momentum Events, click here.

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